The last time Tim McDonald and I collaborated together, we wrote “Social Media Manager vs. Community Manager,” which received a lot of attention. We knew we had to work together again and this time focus on an important issue for small business owners: when it’s time to hire help with
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business advice
A Few Good People
Central PA Webster - Dec 14, 2011 - collaboration, rachel strella, social media management, staff, strella, strella social media, team building, teamwork - 2 Comments
This week, I met with an amazing person who gave me some invaluable business advice. You know the first thing I did when I received it? I told my team. My ‘team’ consists of my staff, contractors, a few mentors and – my husband! Of course, their reaction to the
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The Risk and Reward of Starting a Business
Central PA Webster - Dec 07, 2011 - beverly reider, business, career changes, medical revenue solutions, social media, social media manager, starting a business, strella - 6 Comments
The following is a guest post by Beverly Reider, of Medical Revenue Solutions. Nine months ago, I was laid off. I saw it coming. My employer was more worried about how I was going to move on than I was; after all…I am a survivor and I welcome change into
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5 Factors to Consider When Pricing Social Media Services
Central PA Webster - Dec 05, 2011 - rachel strella, social media harrisburg, social media management, social media prices, strella - 4 Comments
Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’ There isn’t much precedent for social media pricing because the media
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Feeding, Burping, and Changing the Google Monster!
Central PA Webster - Nov 16, 2011 - Google, google+, HACC, Negative Feedback, Online Image, Online Reputation, rachel strella, Search results, seo, strella - 2 Comments
This morning, I spoke to a group of HACC students. The students were ambassadors for the campus and they help to lead the rest of student body. It was an honor to talk to such a gifted group of individuals. I decided to keep the presentation brief and focus on
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