When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity. I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that
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fear
Social Media “Ah-Ha’s”
Central PA Webster - Nov 07, 2011 - Central PA Webster, marketing, rachel strella, social media, social media harrisburg, social media manager, strella - No Comments
Anatomy of a Heckler
Central PA Webster - Oct 26, 2011 - Central PA Webster, heckler, rachel strella, social media heckler, strella, Twitter - 2 Comments
Remember in grade school when it was said that a boy who picked on the girl did it because he really liked her? The same might be true in the social media world… maybe the best form of flattery. Do you know a social media heckler? Heckler Profile Type 1:
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Why You Should Accept My Facebook Friend Request
Central PA Webster - Oct 23, 2011 - Central PA Webster, Facebook, facebook business page, rachel strella, social media, social media central pa, social media harrisburg, social media privacy, strella - 6 Comments
I often have clients that need advice about separating their personal and business contacts, especially on Facebook. However, I also advise against a big ‘separation.’ While I understand the need for privacy, I’m also an advocate for getting to know people. It’s that human connection that allows people to get
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Feeling the twinge of fear but still taking a leap of faith!
Central PA Webster - Jun 20, 2011 - business passion, calculated risks, fear in business, leap of faith, rachel strella, risk taking, social media - 3 Comments
Have you ever taken a leap of faith? I sure did, almost a year ago when I started my business. It was a leap to invest the money into starting a business. It was another leap to decide to quit my job two months later and focus on the business
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I’m Not Perfect: My Struggles as a Social Media Professional
Central PA Webster - Feb 27, 2011 - content, engagement, fear of social media, rules of engagement, social media - 3 Comments
I have to give honest feedback about my fears as a social media professional. Whether I am just taking the pressure off, admitting I am human, or simply fearful that “all-eyes-are-on-me,” I gotta admit, it’s a scary world out there! Here are my top 5 fears: Telling you what I had
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