social media for business

Social Media for Small Business: Hire, Contract or Walk Away?

Central PA Webster  -  Dec 18, 2011  -  , , , , , , ,  -  No Comments
The last time Tim McDonald and I collaborated together, we wrote “Social Media Manager vs. Community Manager,” which received a lot of attention. We knew we had to work together again and this time focus on an important issue for small business owners: when it’s time to hire help with

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How much time should I spend on social media?

Central PA Webster  -  Dec 12, 2011  -  , , , , , , , ,  -  2 Comments
This is a question I often receive during group presentations. And the answer to this question spans the globe. Here are just a few of the takes that those in the social media field have on this topic. In the past few weeks, I’ve seen blogs touting the 18-minute social

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Social Media: Eliminating Communication Barriers for Those with Disabilities

Central PA Webster  -  Nov 18, 2011  -  , , , , , , , , , ,  -  3 Comments
Last night, I had the pleasure of presenting to a group of deaf and hard of hearing (HOH) individuals through a program hosted by the Center for Independent Living of Central PA (CILCP). The program was made possible by a grant, which provided CART service and two interpreters. I, too,

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Social Media “Ah-Ha’s”

Central PA Webster  -  Nov 07, 2011  -  , , , , , ,  -  No Comments
When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity.  I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that

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