Social Media Pitfalls

Corporate Social Media Mayhem: A Familiar Story for Many

Central PA Webster  -  Mar 20, 2011  -  , , , , ,  -  No Comments
Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So

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Spam Attack: Dodging the Social Media “Oversharer”

Central PA Webster  -  Feb 20, 2011  -  , , , , , ,  -  No Comments
I received a question this week that’s worthy of addressing: Q:  I have a person in my social network who sends out updates probably 30 times each day – a definite “oversharer” who has other social media outlets linked to her Twitter! Not every tweet is appropriate for every site

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Caught in the Fishnet: Six Social Media Pitfalls to Avoid

Central PA Webster  -  Jan 16, 2011  -  , ,  -  No Comments
I recently spoke to the group, ExecConnect PA, about social media maintenance. If applied correctly, you can create a strategy to accompany your social media efforts that takes just 15-30 minutes a day. Most in the group were surprised by this knowledge as they find themselves getting trapped in the

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