social media strategy

How much time should I spend on social media?

Central PA Webster  -  Dec 12, 2011  -  , , , , , , , ,  -  2 Comments
This is a question I often receive during group presentations. And the answer to this question spans the globe. Here are just a few of the takes that those in the social media field have on this topic. In the past few weeks, I’ve seen blogs touting the 18-minute social

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Fallacies & Fantasy’s: Deflating Social Media Myths

Central PA Webster  -  Oct 20, 2011  -  , , , , ,  -  4 Comments
Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have

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I DO Care What You Had for Breakfast!

Central PA Webster  -  Sep 21, 2011  -  , , , , , , , , , , , , ,  -  No Comments
On Monday, we interviewed Ken Mueller proprietor of Inkling Media, for the first part of a two part series.   The second part this interview is posted below! I have clients and colleagues who find Twitter to be cumbersome. I know this is the favorite social network of many social media

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Social Media Success Secret: It’s All in the Mindset! A Q&A with Ken Mueller…

Central PA Webster  -  Sep 18, 2011  -  , , , , , , , , , ,  -  No Comments
The following is Q&A with Ken Mueller. Muller is the proprietor of Inkling Media, with 30 years of experience in the media industry. What things are most troubling for business owners who market their business using social media and how does your business help to solve these challenges? First –

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