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Is Your Content Missing a Secret Element?

Central PA Webster  -  Nov 20, 2011  -  , , , , , , ,  -  No Comments
Many ask me how to create ‘good’ content.  The secret is simply generating content that’s valuable to your audience.  In order to do this, you’ll have to listen, ask, deliver and re-evaluate.  Here are simple 12 steps to help guide you through this process.  1. Listen first. Read what your audience

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Social Media: Eliminating Communication Barriers for Those with Disabilities

Central PA Webster  -  Nov 18, 2011  -  , , , , , , , , , ,  -  3 Comments
Last night, I had the pleasure of presenting to a group of deaf and hard of hearing (HOH) individuals through a program hosted by the Center for Independent Living of Central PA (CILCP). The program was made possible by a grant, which provided CART service and two interpreters. I, too,

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Celebrating life beyond work!

Central PA Webster  -  Oct 10, 2011  -  , , , , , ,  -  No Comments
Those of us who own a business understand how hard it is take time off.  But, it’s important to take time away from your work for the reasons listed in both of these stories, “Lessons learned in business: take a break,” and “3 days and 3 takeaways.” How quickly I forget. As

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Auto-DMs and @ Replies…When did robots take over?

Central PA Webster  -  Aug 28, 2011  -  , , , , , , , , , ,  -  2 Comments
By Matthew Hannaford, Business Development Manager for Central PA Webster Twitter is a great place to meet people and interact with consumers, friends, co-workers, and colleagues. However, the reason many businesses are on Twitter, and social media as a whole, is ultimately to drive consumers to a product or service.

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Feeling the twinge of fear but still taking a leap of faith!

Central PA Webster  -  Jun 20, 2011  -  , , , , , ,  -  3 Comments
Have you ever taken a leap of faith? I sure did, almost a year ago when I started my business. It was a leap to invest the money into starting a business. It was another leap to decide to quit my job two months later and focus on the business

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