By Matthew Hannaford, Business Development Manager for Central PA Webster Twitter is a great place to meet people and interact with consumers, friends, co-workers, and colleagues. However, the reason many businesses are on Twitter, and social media as a whole, is ultimately to drive consumers to a product or service.
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social media strategy
Overwhelmed by social media? Start small to win big!
Central PA Webster - May 28, 2011 - Central PA Webster, getting started with social media, overwhelmed with social media, rachel strella, social media for business, social media management, social media marketing, social media plan, social media strategy, social media tips - No Comments
Still meaning to start your social plan? Maybe you have been secretly wishing social media would go away by now. Maybe you just haven’t had the time or maybe you’re waiting until after your next project. Whatever the reason (or excuse!), getting started is the hardest part. Other than finding
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If you had an ideal client interested in your service, what would you sell them?
Central PA Webster - Apr 17, 2011 - B2B, Central PA Webster, client, ideal client, rachel strella, social media marketing, social media strategy - No Comments
Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign…what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the
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Caught in the Fishnet: Six Social Media Pitfalls to Avoid
Central PA Webster - Jan 16, 2011 - social media marketing, social media strategy, time management - No Comments
I recently spoke to the group, ExecConnect PA, about social media maintenance. If applied correctly, you can create a strategy to accompany your social media efforts that takes just 15-30 minutes a day. Most in the group were surprised by this knowledge as they find themselves getting trapped in the
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